Codingmart’s guide to Google’s AMP
Codingmart’s guide to Google’s AMP

Surprisingly a survey you need to know about smartphone users conducted by dscout, we humans touch our smartphones 2,617 times each day and also spend an average of 145 minutes daily on it.


In other words, we’re using smartphones as the primary device for internet use. Now you know the importance of user experience on mobile. At its simplest, mobile page speed can capitalize on improved ranking and UX.


To sweeten this attraction, we all know Facebook Instant Articles – host the contents within Facebook’s infrastructure, such that it will load quicker than a regular web page in a standard mobile browser. But on an apparent note, this technology is closed, thus Google spotted open framework that having similar goals known as AMP project.


This opened up Google’s decision for The AMP Project, or Accelerated Mobile Pages in enabling web pages to load “almost instantaneously.”


HUH...AMP? What’s that?

Google’s Accelerated Mobile Pages Project (AMP) is an open source initiative planted for improving the user experience for billions of mobile searches worldwide. The remarkable speed comes really fast, thereby achieving reliable performance by restricting certain parts of JavaScript, CSS, and HTML. This tells AMP to have defined some set of custom elements that are rich content beyond basic HTML. 


What is the purpose of AMP?

In particular, AMP resolves load time that says it slow. In fact, Google says that using AMP components can drive the sites up to 400 % performance improvement, i.e.: from 19 seconds to 5 roughly. AMP hastens pages to load instantaneously whenever it’s been optimized with its tactics.


How does AMP work?

AMP’s fast loading of content experience like that on a mobile device is delivered by:

  • By limiting the usage JavaScript and pre-rendering the content

  • There is a caching of content, such that Google need not have to fetch page content from the publisher’s server.


In that sense, AMP page often have high interactivity with AMP components such as video, lightbox, and video. Additionally, you need to know three main components of AMP that require making user experience benefit mobile device.

  1. AMP JS – For starters, you will have to know that third-party JavaScript is not permitted with AMP. Although JavaScript framework is kept to a minimum for mobile pages, it still manages asynchronous loading and resource handling.

  2. AMP HTML – If you are familiar with regular HTML, then having AMP HTML to your existing pages should not be any difficult task. For the most part, it has many restrictions and some custom tags and properties.                                               Note: - Please read through AMP Project’s list of requires markup, if you need more details on how it differs from basic HTML.

  3. AMP CDN – The Content Delivery Network, used to cache your AMP – enabled pages and make performance optimization automatically.


What makes it so fast?

The whole idea behind its design is built for pure speed and readability. And because of that, most of the CSS lets you work, but then few parts are freeze under best practice and thus cannot be used. They’ve also scrapped JavaScript, such that you will have to use off-the-shelf JS library which is provided.


Thereby, being heavily cached - Google could host the actual contents of the page, such that it need not fetch it from anymore.


Who’s ahead in getting benefited with Google AMP?

Google’s move to AMP is associated with SEO community, that is especially focused on mobile SEO.  According to google, people are getting to publish domains more than 650,000 pages these days.


Typically, this AMP is good for several content types, while few of them are listed below:

  1. News sites

  2. Travel guides

  3. Recipes

  4. E-commerce sites

  5. Entertainment sites


However, the mission of strategical AMP benefits these three primary areas:

  • Distribution – While the Google AMP Cache service is available, their massive data centers will store deliver web pages with the most efficiency.

  • Content – AMP was designed to reduce the amount of bandwidth when publishers delivering contents like video, resource-intensive content, plug-ins and image carousels. In seeking to its open source approach, it aims to grow truly benefited for publishers.

  • Ad Delivery – Further highlighting AMP’s mission to work with several ad networks and most of the ad formats. As more on the appreciation AMP supports subscription services and paywall.


We Accelerate AMP pages

For now, you have to expect to see more results in AMP for content on your mobile device. It also means improved performance will enable freedom for publishers – so that they still load quickly. At this time hundreds of websites have adopted AMP, and also being incorporated into Twitter, Drupal, WordPress, Facebook, Pinterest, eBay, Adobe, Chartbeat and


So, why don’t you test your website’s performance across the wide spectrum of the device? While your accomplishment to lofty AMP project is highlighting, try Codingmart today. We’ll work with you and those in the industry to improve the UX, optimizing key mobile elements and page speed.

I really mean it’s an interesting stuff and if you want to hear early opinions of AMP. Come on

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