Mobile First Index by Google
Mobile First Index by Google

The mobile era has tremendously taken place with the loud new “Mobile first Index”. This is a big fat piece of information announced on November 4th, 2016, by Google on their Webmaster Central Blog. Today with this mobile-friendly update, will make the mobile an important factor in its search algorithms. As of now, Mobile first Indexing will be pushed to a larger scale, that is going to be global rollout.


Since then, it has been a challenging year for business SEO in achieving website ranking and improving traffic. Statistics showed more than 50% of google searches are spent on mobile devices. This has been a significant reason to switch to a mobile first indexing methodology to provide better mobile experience for the user.


What is this Mobile-first Indexing and how it will work?

The mobile-first indexing will divide desktop and mobile as a primary result, and Google will use the mobile contents for a given keyword or voice search to index, rank organic search factor and crawl, rather than the desktop version to rank it. In short, this will serve a user-friendly mobile experience and fast-loading than ever.


Unfortunately, this will not index websites that are the only cater to the desktop user, but rather you will only receive those sites that are tailored to the mobile device. This means that only 50% of business sites will get all their SEO effects.


Before this change

The mobile’s version always came in second when determining the website’s organic rank on the search engine result page. Thus, to rank organically for user searches, Google’s algorithm would take desktop version of the site.


Wait. Why did Google make this change?

Google justified towards the necessary shift with the fact – users when search on a mobile device get sub-optimal results, may be because of obtrusive ads, scaling issues, etc. This constantly changes things up for the SEO industry.


It’s no secret that Google had already released Accelerated Mobile Pages towards user-focused features, and this going to streamline all those websites that are encountered by mobile users in order to ensure great mobile experience. However, this fact actually puts the same concept with the mobile first index towards the result they show.


So how this will affect the future of SEO?

Now, this is something which is going make some serious waves in SEO industry, as your website may vary from site to site. Additionally, it makes an exciting time to deal with the impending changes from Google. One of the major things is that to identify the most likely aftereffects and those could affect what’s already in place. Because this will position your business to set yourself up for success.


Your site will be in need of heavy revision for the mobile first index. Because this experiment will be splitting mobile and desktop results to deal with:

  • Mobile as the Google’s primary index.

  • Searches that are performed on a mobile device will not show up for desktop, and vice versa.


Meanwhile, make note of these two sites that may run into trouble if only you walk into Google’s mobile first indexing world blindly:

  • Desktop sites without a mobile version

  • Different mobile and desktop sites

So, the good news is, if your site passes the mobile friendly algorithm, then you should not have anything to worry about.


The following trends will become more apparently benefited due to mobile first indexing

  1. Increase on Page Speed – So, if your website load more slowly, users might completely leave that site. Now that’s because people demand near-instant result, without running into any major issues. However, the deciding factor in getting good user experience on mobile and desktop is typically ensuring a fast page speed.After the release of the first index, fast page speed on mobile sites had become e suited providing user- friendly experience as Google narrated.

  2. More importance to Accelerated Mobile Page (AMP) – AMP plays a huge role by providing quick and streamlined versions of a page to the mobile device. This means that those pages which appear within Google search results and distinct content carousels will be more of relevant and a timely information.

  3. Structured data will be emphasized for prominent results – With structured data, your mobile website’s result will give you an edge over the competitor, by visually standing out. Which means, they can make data’s to be more digestible for Google’s crawlers, thereby a higher position to be in the search result.

  4. Longer title tags may help you with Google’s mobile initiative – If you know title tags are primary elements that a user sees when viewing the result, then this few extra in characters may seem like a lot to you. Because to snag a good deal a longer title tag which shows more information will get them to click your site. This will be a good deal for pages like product listing to draw your customers with strategic wordings.

  5. Links will still play a healthy role – Even though links are stars in the SEO industry, still they possess less value on mobile. On the other hand, the majority of sites use responsive design, thus Google clarified that Mobile first index will appear to use links as a ranking factor in acceptable rates, rather than to be a game – changer.


What’s holding you back – rise to the challenge?

And that’s it! You know all about Google, so this is not the first time theirs’s a panic among websites. One thing for sure – In spite of it being a difficult strategy to implement, you will still agree that mobile first is a beneficial approach that will take the leap. In addition, is about being mobile-exclusive functionality.


In all likehood, Google will continue to make the transition to Mobile first indexing in early 2017, and that wasn’t so bad. So, if your site is already responsive, then there is not much you will need to worry about in changing. But, if you’d want to compare your mobile performance with your competitor as well to your desktop, then you will have to revamp a lot to traffic, ranking and conversions. However, if the contents of your website are different between desktop and mobile – you might have to take a closer look at your site strategy before Google actually roll out this approach.


Now this is something baked into our problem and we will expand upon Google’s mobile first index, so you don’t need to do anything. We will offer complete mobile first web design service, along with SEO, design & development, and also e-commerce solution. Please grab our feed and help your customers stay on the good business.

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