Product development – The Codingmart way
Product development – The Codingmart way

As a team of entrepreneurs, product managers, and product engineers, we at Codingmart, realize that delivering a better product translates into better business performance. And a great product is the glue that brings together the company and its consumers.

This article illustrates the processes that we follow at Codingmart to help entrepreneurs launch their products quickly and efficiently.


#1 Ideation - be a solution and not another problem

We try to put ourselves in the shoes of an entrepreneur and view the problem that they are trying to solve, which is taking up the customer segments and solving the problem. We brainstorm a list of assumptions, carrying out the market research and technical roadmaps before we engage in product planning.


#2 Screening – eliminate uncertainty by choosing it carefully

The large pool of generated ideas are carefully broken down into features and screened to filter out the few viable ones. If a new idea survives the screening process, it is then checked for a variety of projections like strength, weakness cost, market reception, threats, and profitability exiting arising from the product.


#3 Hypothesis & Design - the product development controlled by the rules of the road

The product development entails the actual creation of the product. When this process works, a build-measure-learn feedback loop is established to complement scrum. This allows us to adapt our product strategy and launch the right product with the right features. The team captures user stories, scenarios, and design sketch to create a great product and report feedback during the mock – ups, prototypes, and product increments / MVPs.


#4 Engineering – measure faster

This part is almost completed during the design phase itself, where it undergoes the rinse-and-repeat model to refine the product. This kind of measure leaves a product that will reliably function and meet all the requirements. The progress and data on work results are attached to the next target, it is always appropriate to address a technical risk in your first solution iteration.


#5 Validations – go to market & test with real customers

This technique gathers the feedback on product demos and user tests. This phase is useful to prepare the following like:

  • Search engine marketing
  • Proactive monitoring
  • Real-time monitoring / alerting.
  • Funnel analysis
  • Net promoter score

They continue to participate with the product owner and focus changes on validation. It probably makes little sense to target continuous deployment.


#6 Scaling and Launch preparations – preparing to launch the product by having market presence

Finally, as we make progress for complete production run with solution validation where we prepare and execute the launch well.

You will have to adapt your vision but still involve changes in your strategy for your product; this formulates a pivot approach to be agile enough to handle a dramatic shift.

The market development strategy checklist (MDSC) is directed to go-to-market programs, changing the product category as it enters different stages.  This commences a market testing and scaling to undertake the mass production.

The product is now available for promotion campaign to cover initial demand in a large market to provide the new service.


At Codingmart, we believe that product engineering forms the bedrock of any online business. Great minds are required to choose the right technology stack and platforms to build a product that beats the rest in the market. This is what we strive to do. Working with the latest technologies in the industry, the services we provide are refined and ideal for start-ups and companies, alike.

If you are looking to hire an up-to-date team who works with the latest, most popular technologies in the industry, then drop us a mail at

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